Alicja Woszkowska is the designer of the ALKAI. brand. In her collections, one can see a unique character and a consequent vision, which led to a success: ALKAI. Collections were a part of the 8th finals of Fashion Designer Awards. Alice came to us with a concrete vision of her web page. We suggested proper solutions, functionalities and designed graphic projects according to the requirements of responsive design. It was all made with preserving the character of the brand. We discussed the available solutions on prototypes and, through this, in the final phase of website design, there were no doubts about the aesthetics or interactions included on the website.